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The 7th BJUI Social Media Awards (2019)

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#EAU19 played host to the 7th BJUI Social Media Awards in Barcelona last week and it was the best fun yet!! From our humble beginnings in the back of an Irish Bar in San Diego in 2013, we have blossomed into a swish reception on a rooftop terrace at the Crowne Plaza in Barcelona. But the spirit remains the same – urologists and allied health practitioners with an interest in social media, gathering together to meet up in person and enjoy a fun evening.

We usually alternate the Awards between the annual congresses of the American Urological Association (AUA) and of the European Association of Urology (EAU), however we retained them in Europe for two years running this time as some of us are giving the AUA a skip. Apologies AUA friends, we will be back with you next year. However it is a measure of how the EAU Annual Congress has risen that so many US uro-twitterati were in attendance again this year. #EAU19 attracted about 13,000 people from more than 100 countries, including a very healthy gathering from my adopted home country of Australia.

On therefore to the Awards. These took place on Sunday 17th March 2019 in the Crowne Plaza Hotel, Barcelona. Over 75 of the most prominent uro-twitterati from all over the world turned up to enjoy the hospitality of the BJUI and to hear who would be recognised in the 2019 BJUI Social Media Awards. Individuals and organisations were recognised across 12 categories including the top gong, The BJUI Social Media Award 2019, awarded to an individual, organization, innovation or initiative who has made an outstanding contribution to social media in urology in the preceding year. The 2013 Award was won by the outstanding Urology Match portal, followed in 2014 by Dr Stacy Loeb for her outstanding individual contributions, and in 2015 by the #UroJC twitter-based journal club. In 2017 we recognised the #ilooklikeaurologist social media campaign which we continue to promote, and in 2018 we recognised @BURSTurology.  This year our Awards Committee consisted of members of the BJUI Editorial Board – Declan Murphy, Prokar Dasgupta, Matt Bultitude, and Stacy Loeb, as well as BJUI Managing Editor Scott Millar whose team in London drive the content across our social platforms. The Committee reviewed a huge range of materials and activity before reaching their final conclusions.

The full list of winners is as follows:

  • Most Read Blog@BJUI – “PRECISION delivers on the PROMIS of mpMRI in early detection of prostate cancer”. Awarded to myself!

  • Most Commented Blog@BJUI – “The future of Urological Surgical Training” – Dr Daron Smith, London, UK. Accepted by Matt Bultitude.

  • Best BJUI Tube Video – “Super‐mini percutaneous nephrolithotomy (SMP) vs retrograde intrarenal surgery for the treatment of 1–2 cm lower‐pole renal calculi: an international multicentre randomised controlled trial”. Accepted by the boss himself, Professor Guohua Zeng, Guangzhou, China.

  • Best Urology Conference for Social Media – awarded to the EAU for #EAU19. This is the fourth time EAU have scooped this!! Continuously raising their game in social media. Accepted by Prof Jim Catto on behalf of the EAU Communications Department.

  • Innovation Award – awarded to the #UroSoMe initiative, led by Dr Jeremy Teoh from Hong Kong. Outstanding campaign to bring the global uro-twitterati together.

  • Best Social Media Campaign – awarded to the “#RudeFood – food porn for a purpose” campaign led by @ANZUPtrials in Australia, and championed by a number of big-name celebrity chefs in Australia. It uses the visual power of food to draw attention to #BelowTheBelt cancers. Accepted by Niranjan Sathianathen on behalf of ANZUP.

  • Most Social Trainee – Awarded to Dr Daniel Christidis (1986-2018) . A very emotional award to recognise Dan, a most social trainee from Melbourne, tragically lost in a shark attack in November 2018. Collected by Sophie Rintoul-Hoad on behalf of his many friends around the world.

  • The BJUI Social Media Award 2019 – Awarded to Nature Reviews Urology to recognise their vision in commissioning the piece “Both Sides of the Scalpel”, with co-authors Stephen Fry (patient) and Ben Challacombe (surgeon) describing their respective experience of managing Stephen’s prostate cancer.

This story garnered worldwide attention due to the profile of Stephen Fry and his 12.7m Twitter followers. Editor-in-Chief Annette Fenner accepted the Award, along with Ben Challacombe and Stephen Fry who sent this personalized video message.

A special thanks to our outstanding BJUI team at BJUI in London, Scott Millar and team, who manage our social media and website activity as well as the day-to-day running of our busy journal.

See you all in Washington for #AUA20 where we will present the 8th BJUI Social Media Awards ceremony!

 

by Declan Murphy, Peter MacCallum Cancer Centre, Melbourne, Australia

Associate Editor, BJUI

@declangmurphy

 

 

#UroPoet – restoring our humanity with creative writing and poetry

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The global urology community on Twitter

— Todd M. Morgan, MD (@wandering_gu) February 9, 2019


Over the past several years, many urologists have gravitated to Twitter. Through Twitter we have shared information and experience, created relationships, and built community. Twitter has brought us together in many ways never thought possible before. Some great examples include #UroSoMe, #prostateJC, #CUAJC, and the grandfather of them all, #urojc.

Behind the screens

Behind our screens, however, many of us face significant challenges, both professional and personal. Urologists around the world find themselves spending more and more time typing on their keyboards and less and less time in face-to-face conversation with patients.

Growing rates of burnout in urology are being reported in the United States. There is also a burgeoning trend toward consolidation, mergers, and loss of autonomy in healthcare. When you add in the current global political and cultural turmoil, even Twitter starts to lose its luster and become divisive.

 

The power of creative writing and poetry

Recently, at the invitation of my friend Pam Ressler, I had the opportunity to participate in a January haiku challenge. To be honest, I was really busy in January, and initially, wasn’t all that excited about it.

However, I quickly began to realize that the discipline of writing a daily haiku made me feel better. Over the course of that month, I developed a new sense of gratitude. By spending just a few minutes, here and there, thinking about the next poem I might write, the recurrent annoyances of each day became fewer and smaller.

Humankind has a rich history of storytelling with prose. Poems about ‘pee’ were written long before urology, as exemplified in Dr. Johan Mattelaer’s wonderful book, “For this Relief, Much Thanks!”

Restoring our humanity

In the spirit of friendship, I invite you to join me in celebrating life, and our noble profession of urology, with the power of creative writing and poetry on Twitter at #UroPoet. My hope is that everyone will feel welcome to use this hashtag, responsibly, and to share the things they love most about our profession, our patients, our families, and life itself through the use of creative writing and poetry.

— Dr. Brian Stork (@StorkBrian) February 3, 2019

In the short time the hashtag has been active, topics ranging from research to prolapse have been posted in the form of limericks, essays, song lyrics, poems and haiku. I hope you will take a moment to at least follow along and consider making a regular or one-time post of your own – adding the hashtag #UroPoet.

I’ll be posting regularly from a second Twitter account @UroPoet where I will also be retweeting #UroPoet tweets. If the spirit moves you, you can also follow me @StorkBrian.

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